Community Health Choice

Website redevelopment for Houston-based nonprofit health plan

The Challenge

How might we ensure stakeholders can easily maintain a website that helps people find health coverage solutions.

Community Health Choice is a nonprofit managed care organization launched by the Harris health System in Houston.

They had an existing website that needed improvement. The organization needed a way to easily update and maintain the site within the strict quality policies required by the organization.

They contracted with an Austin marketing firm to redesign the site, who turned to Standard Beagle for iterative development.

The Solution

We worked with the marketing agency to recommend tech solutions for search, language translation, hosting, and more.

We worked with our contacts at the marketing agencies throughout the discovery and design phases to ensure that the technology solution was appropriate for the client’s needs and design.

Initially, the client planned for the site to be built using Umbraco as a CMS, but during the design process, the decision was made to move to WordPress. We switched gears to identify the appropriate plugins to accomplish the same requirements.

We worked on this project in several phases:

  • Tech recommendations
  • Environment configuration
  • Template development
  • Refinements
  • Launch

The client needed to manage three site in English and Spanish. We set up a WordPress multisite installation to manage the same theme across the three sites. We used PolyLang for translations, and set up the site so that the client could add Vietnamese translations at a later date.

Results

The website launched smoothly in a coordinated effort between Standard Beagle and the organization’s IT department. Our contact at the marketing agency explained that the client was extremely happy with the results.

We continued to provide support following the launch, and we took care of several minor issues uncovered after launch. Since launch, the site has steadily increased traffic, and it is estimated there were 48,300 visits to the site over 90 days.

Our Solutions

We help you understand your customers through a combination of qualitative and quantitative research, from user interviews through usability testing.

We design the experience that best suits the customers' needs and motivations through wireframing, visual, and interaction design.

Lower the risk of innovation through our design spring process. Our certified facilitation experts will help you pinpoint an idea, then prototype and test to give you solid answers.

Our experienced, full-stack team is well-versed in building features and enhancements on a continuous basis. We work with you to decide the platform and develop custom solutions.

Get in Touch

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